DoorDash
Year
2025
Industry
Food delivery
Role
Competitor analysis, design lead, design system
Stages
Find, shape, cut, launch
+$200M
ARR
-3%
Cancellations
To keep the specific optimisations we delivered with the DoorDash team confidential, this page covers the overview of adjustments only.
Facets polished to shine bright. Each adjustment traces back to a point in the funnel we were trying to move.
Starting point
The app welcomes everyone from the start, customers new and old, offering the best path for each.
Search
It makes it easy to find what you are looking for inside the app.
Account
The app helps users get back to their data and keep it open.
Welcome
New users are welcomed with a starting offer and useful tools.
Order
The order overview provides all the context needed to make the final call.
Key milestones
Competitor analysis
Lead
Design
Design principles
Design execution
Lo-fi
Design system
Hi-fi
Prototype
To maintain confidentiality around the specific optimisations delivered with the DoorDash team, this page covers the overview only. Results may differ from the client’s official stance.